As you’re here reading this blog, can we take this opportunity to say thank you for taking the time to join us on this new and exciting journey. As a start up family business, we know the next few months (actually scratch that, the first few years!) will be a challenge, so we are extremely grateful for your support. But most importantly, with your help, we’re ready to face the hard work ahead and really hope you all love our brand. We can only grow and evolve with your support and input.
In this first blog, we wanted to introduce you, not just to Esmé Lauren but to the people behind the name.
So who are we?
Esmé Lauren was founded in 2019 by Rachel and Denver Morris. A young married couple with two beautiful daughters. Rachel has a background in Mathematics and Clinical Research/Innovation, and Denver in Personal Training and Customer Service.
So why children’s fashion? Our backgrounds don’t exactly scream *fashion*, that’s for sure!
With the online fashion retail sector booming and social media influence, it’s easy for us to search for and buy an outfit for adults, for any occasion, within a matter of minutes. Fast-fashion brands and stores have put the latest trends, inspired by sartorial icons and their influential style, at buyers fingertips just hours after they are ‘seen’.
However, the latest trends aren’t so quick to filter into and feature on children’s clothing collections. As parents to two girls, a fashion conscious 7 year old (who describes her style as “cool and casual” yes, really!) and an extremely stubborn 1 year old who likes to dress the same as her older sister (or a temper tantrum ensues), it can be difficult to source anything, online or on the high street, that take those influential style trends and replicate them into a children’s collection. And don’t even get me started on trying to source cool boy clothes for my nephews!
So that’s how Esmé Lauren was born.
Please join us on our journey, and become a part of the Esmé Lauren family. And if you haven’t already give us a like, share, follow on our social media accounts below and sign up to the newsletter.
Twitter, Facebook and Instagram: @esmelaurenuk